Meta Pixel in a shortened link: remarketing without needing a website

To do remarketing on Meta Ads, the standard logic is: install the pixel on your website, attract traffic, create an audience of those who visited certain pages. But what if you don't have a website? Or if your link redirects to a third-party platform?

With Superplural Link, you can install pixels on any shortened link. Each click on your link triggers the pixel before redirecting the user to the final destination.

What is the pixel and why does it matter

The Meta pixel is a JavaScript code that records user actions and sends that data to the Ads Manager. With it, you can:

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• Create custom audiences of those who clicked on specific links of yours
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• Run remarketing ads for those who have already shown interest
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• Create lookalike audiences to find people similar to your visitors
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• Measure conversions more accurately
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Superplural Link supports pixels from Meta, Google Analytics, Google Tag Manager, LinkedIn, Pinterest, Twitter, and TikTok.

How it works in practice

When someone clicks on your shortened link via Superplural Link, the system loads an intermediary page for fractions of a second, triggers the pixel, and then redirects the user to the destination. Everything happens transparently and almost instantaneously.

This means you can:

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• Place a link to a product on Amazon and create an audience of those who clicked
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• Shorten affiliate links and do remarketing for those who showed interest
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• Share a WhatsApp Business link and collect audience data
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• Use links in Instagram posts or emails and build segmented audiences
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Step-by-step setup

In the Superplural Link dashboard, go to the "Pixels" section and create a new pixel:

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1. Choose the type (Meta Pixel, Google Analytics, Google Tag Manager, etc.)
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2. Enter your pixel ID
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3. Give it a name for identification (e.g., "Store Pixel - Meta")
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4. Save
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Then, when creating or editing any shortened link, select the pixel you want to use. From there, each click will be automatically recorded.

Using with UTM for complete tracking

Combine the pixel with UTM parameters for double tracking: the pixel creates audiences on Meta and the UTMs allow analysis in Google Analytics.

Superplural Link has a free UTM link generator in the online tools. You create the link with UTMs, shorten it in Superplural Link, and attach the pixel. One link, two tracking systems.

Compliance with LGPD

Superplural Link has an integrated cookie consent system. When activated, the pixel is only triggered after the user gives consent, maintaining compliance with LGPD and GDPR.

Who benefits most from this feature

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• Affiliates promoting third-party products who need to build their own audiences
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• Content creators monetizing links on social media
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• Small businesses without their own website using WhatsApp or marketplaces
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• Agencies managing campaigns for multiple clients
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Create your free account at Superplural Link and start building audiences from any link you share.