Learn how to create links with UTM parameters using the free Superplural Link generator and accurately discover which campaigns, channels, and ads deliver the best results.
You run ads on Meta, send email marketing, post on Instagram, and share links on WhatsApp. But do you know exactly which of these channels brings the most visitors to your site? Without UTM, no. With UTM, yes.
\n \nThe free UTM link generator from Superplural Link creates these tracking parameters in seconds, without needing to understand any code.
\n \nWhat are UTM parameters
\n \nUTM (Urchin Tracking Module) are parameters added to the end of a URL that Google Analytics uses to identify where a visitor came from. A link with UTM looks like this:
\n \nhttps://yoursite.com/product?utm_source=instagram&utm_medium=post&utm_campaign=launch-may
When someone clicks on this link, Google Analytics records that this visit came from Instagram, in the format of a post, within the "launch-may" campaign. It's that simple.
\n \nThe five UTM parameters
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- utm_source: where the traffic comes from (instagram, google, newsletter, whatsapp) \n
- utm_medium: the type of channel (cpc, post, email, organic, social) \n
- utm_campaign: the name of the campaign (launch-may, black-friday, summer-promotion) \n
- utm_content: differentiates variations of the same ad (blue-banner, red-button) \n
- utm_term: for search ads, identifies the keyword that triggered the ad \n
The first three (source, medium, campaign) are the most important and the ones you will use in most cases.
\n \nHow to create UTM links with Superplural Link
\n \nGo to yourdomain.com/tools/utm-link-generator and fill in:
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- The destination URL (the page on your site where the link will point) \n
- The source (where the traffic comes from) \n
- The medium (type of channel) \n
- The name of the campaign \n
- Content and term, if necessary \n
The link with UTM is generated automatically. Copy and use it wherever you want.
\n \nBest practices for UTM naming
\n \nConsistency in naming is crucial. If you use "Instagram" in one campaign and "instagram" in another, Google Analytics will treat them as two different sources and your reports will be fragmented.
\n \nAdopt a standard from the beginning:
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- Always use lowercase letters \n
- Replace spaces with hyphens (launch-may, not launch may) \n
- Be descriptive but concise \n
- Standardize medium names (social, email, cpc, organic) \n
Combining UTM with a link shortener
\n \nLinks with UTM can get long. To share on social media or WhatsApp, it's best to shorten them first with Superplural Link. You keep the UTM tracking active and can also add a remarketing pixel to build audiences on Meta Ads.
\n \nA complete strategy: generate the link with UTM, shorten it in Superplural Link with the Meta pixel active, and share the short link. Each click enters Google Analytics with the correct campaign data and also feeds your remarketing audience on Meta.
\n \nWhere to see UTM data in Google Analytics
\n \nIn Google Analytics 4, go to Acquisition and then Traffic Acquisition. You will see the data segmented by source/medium. To see by campaign, use the Campaign report within Acquisition.
\n \nTo check if the UTM links are working before publishing, go to the Real-Time Report and click on your link: the access should appear with the correct campaign data within seconds.
\n \nGenerate your UTM links now at yourdomain.com/tools/utm-link-generator.
